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6/17/11

Marketing in Idaho - Why Facebook isn't in their vocabulary

As I mentioned in my very first post, Idaho feels like traveling back in time.  One medium that makes me feel like I'm still stuck in the 20th century is the marketing in this town.  You don't see a lot of new-thinking.  You don't see a lot of 'find us on facebook.'  What you do see a lot of are old-fashioned lettered signs, flyers left on cars, and ads in the local paper.

One of the more 'modern' companies in the area is a local car dealership (more on them in a post next week...).  They not only have a LARGE INFLATABLE DINOSAUR chilling in their car lot, but they have this billboard, talking about the dinosaur, mere feet away from the actual dealership and the actual dinosaur.

Giant inflatable animals selling cars?  How forward-thinking.  (pffffff...)

This dealership also tried a 'facebook giveaway' when I worked for them.  If you test drove a car, and liked them of Facebook, you could win a free 6-month lease on a new Chevy Camaro.  When they finally drew for the prize, they had about 150 facebook friends.  30 of those 50 were dealership employees.

There are 50,000 people in this town.  They advertised the crap out of that promotion.   And they only had 120 people enter?  Lame...

I know I've said it before, but this is a very conservative town.  Traditions, values and faith are BIG in Eastern Idaho.  This bank takes that idea and sells you on their services.

"They are the kind of bank you date.  We are the kind of bank you marry."

Ok, which one is the kind of bank I casually fool around with, when I'm in the mood?

I'm sorry, I don't want to be 'married' to my bank.  When I think of financial institutions, the term 'til death do us part' is not something I want in my head.  Also, if I decide to switch banks, I don't want you to get half my assets...

Between these companies and business names like Two Guys Plowing, I'm not sure if I would ever be successful as a freelance marketer in this town.  I'm too young, and don't think on the same wavelength as this community...
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19 witty retorts:

The Angry Lurker said...

Sounds very quaint.

Dwija {House Unseen} said...

"I that something you find on the Inter Nets? Like those letters you send on the computer that don't need stamps?"

It's incredible, isn't it? Businesses who don't even know what facebook is?

On the upside, being in a time warp means all my old clothes are now fashionable again. Woo hoo!

The Empress said...

Clearly marketing isn't that dealership's first language. And while I haven't gotten in on the social networking 'like' thing, it is fairly obvious that billboard advertising in very close proximity to the business in question is rather redundant. Then again, I'm sure that ginormous blow up dinosaur sells heaps of cars...

Zombie said...

here in California its all about finding businesses on facebook. lol.

Smart Ass Sara said...

In my old job I went to an advertising seminar and they really are trying to steer companies away from billboards because nobody really retains that information.

But who doesn't love an inflatable dinosaur??

Rob said...

Reminds me of "The Goods: Live Hard, Sell Hard"

Melanie said...

do you live down the road from the Amish?

Ivan Montiel said...

You have to admit though, that inflatable dinosaur ad is hilarious.

Rob said...

Astounding post! I would like a giant dinosaur.

AllenTesch said...

The billboard kinda made me laugh, since they were making fun of their own dinosaur. It would be better if it wasn't so close to the dealership.

Autumnforest said...

So, basically the bank isn't the one that fucks you up front, it's the bank that fucks you in the divorce. Good to know that.

Jimmy Fungus said...

Welp, I can sympathize with the car dealership.... I also have most extreme difficulty making facebook friends. I guess we are just not cool enough.

Chunky Mama said...

What I always wonder is do the guys who founded "Two Guys Plowing" not have any frineds or family anywhere outside Idaho? Was there no one with a 12 yr old's humor around to say "Hey, you know, you might want to rethink that business name." I'd totally be pissed if I were them.

Pickleope said...

It does sound a bit...plodding, but to be fair, I've never understood "liking" a business. What am I really going to get out of it? A 5% off coupon? Yay. Or worse, following a bank on Twitter. Ugh. It's almost worse when a business does something just because they think "the kids are all doing it."

wellpickedbooger said...

Haha, free 6 month lease? Sign me up, Mr Inflatable Dinosaur!

Ally said...

Wow, man. You bring up a very interesting point. I guess this is why I'm having such a rough time finding a job down here. This area is the same way! They have those dudes dressed in costumes waving signs along the side of the road.
They pay people to hand out fliers. There are billboards and print ads everywhere. I'm in internet marketing and there are only a few agencies out here compared to the NJ/NY area.

Oh and check it. I have this hometown Facebook page. I have nearly 6000 likes yet NOBODY comments or posts. I have run so many contests and nobody ever enters. Today I posted one giving away a free $15 gift card to Starbucks, itunes or CVS for the person who posts an old school photo and gets the most likes. Dude NOT ONE person liked it, commented or posted a photo. How pathetic do I look? :(

Thank, Q said...

Sounds like they're in serious need of a fresh approach. The contest on FB was kind of stupid. How many people did they expect wanted a lease on a Camaro, free or otherwise? I wouldn't want to pay the insurance on that hoe.

Mynx said...

And what do your Mormans think of the inflatable dinosaur?

Supergreensunbear said...

Hehe, totally agree with what your saying about the bank. The only thing I want is to be given a fast service then make a quick deposit or an even quicker withdrawal. *cough*

Have to say, a lot of places are the same, that is stuck in the past a little bit. Many places in N.I are like this in their marketing though cities like Belfast have got with the times. In time it'll change though... just the same way as they all became obsessed with billboards.

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