In fact, as I am writing this post I am about 2 weeks from hitting 1 million pageviews (accomplished in less than 20 months) and am averaging between 25 and 30,000 pageviews weekly.
Because of this, my blog is ranked about 67,000 in the US for website popularity. The average small-to-midsize business website is around 300,000-1mil. The best website in my current industry is at 97,000.
My blog is getting WAY more traffic than the average business website, and I am in the Sales & Marketing business. I can, mister employer, help take your digital presence to new heights.
As I put everything together, the thought of mentioning my blog popped in and out of my head at least a dozen times.
I want to get a job in Marketing, working with Social Media. I can use my blog as proof of concept...
...but I swear a lot on my blog, and cover a lot of controversial (sometimes offensive) topics.
I was leaning toward leaving it off, when I had an empty space in my left header... I had no idea how to fill it, when the BLOG-thought shouted loudly in my head.
I ended up doing this:
The QR code links to a post where I talk about helping increase the intake of tips at a coffee shop by making the tip jar more fun. It worked well, got a lot of positive feedback from commenters, and has been viewed over 15,000 times from search engines and word-of-mouth.
Creative, unorthodox marketing. I specialize in bringing new concepts to the table (things they don't teach you in business school).
This example is a good ice-breaker, but if an employer hits the 'home' button on a day where I talk about sex, mormons, idiots or anything else offensive, I'm done for.
Feedback from twitter says 'don't do it.'
...but I am torn. Most businesses don't understand Social Media Marketing, and SEO is an unknown abbreviation. My blog proves I'm damn-good at marketing a brand (in this case, the Brand of Brandon) but the topics covered aren't exactly of a 'professional' nature...
What do you think? Some people blog about business, some about their social life, some blog about anything and everything. Would YOU list your blog on a resume, if you thought it showed off one of your unique skills?
Or are you like me, where maybe the writing isn't exactly work appropriate?