If you can't read the lettering, the business is called "Nacho Mama's Place." Sadly they were out of business, but it made me remember an idea I had, long long ago...
I wanted to open up a 50's style Diner. And call it "Your Mom's."
Why?
Think about it. You're at work, and it's lunchtime. You turn to a coworker and say "I'm going to head over to Your Mom's for lunch. Do you want me to pick you up anything?"
Or you get home late and get asked where you have been... your response? Your Mom's....
Childish, yes. But brilliant marketing. Or maybe not, since Nacho Mama's didn't survive...