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Showing posts with label new fast food chains. Show all posts
Showing posts with label new fast food chains. Show all posts

1/17/12

Fast Food Marketing - Misleading Much? (My review of the new Idaho Falls Carl's Jr.)

Yes, you heard right.  Idaho Falls now has a Carl's Jr.  What's exciting is they're already working on location #2, and #1 has only been open for about a month.

I grew up in Southern California, and Carl's Jr. was one of my favorite fast food chains.  Their burgers actually tasted like a burger, their toppings were always fresh, and their iced tea is one of the best.

So when I heard one was opening in IF, I was excited.  Now if only we could get a Chipotle, and a good Greek place....

I waited about a month before going there, to let the crowds die down and to let the new employees get into a rhythm.  Last night was my first visit, and I wasn't really impressed.

The drive thru speaker is already cracking like it's years old.  The person taking my order kept trying to cut me off (I had my girlfriend with me) and it took forever to go over the order 2/3/4 times before SHE felt comfortable she got it right...  The cash register at the drive thru was malfunctioning, so it took a while for her to take my payment, and then I didn't get a receipt.

But the best part?  The food.

Don't get me wrong, the food was fantastic and tasty as always.  What I'd like to complain about is not only a problem at this Carl's, but an issue at almost any fast food chain:  Presentation.

Look at the 'official' picture of a Western Bacon Cheeseburger, from the Carl's Jr. website.  This is similar to what you see on commercials from other burger places.  Big pieces, clean presentation.  Perfection.

Would you like to see what came in my wrapper?


Squished, drippy, and just plain sad-looking.

Granted, it all goes down the same, but I've been to enough good restaurants to appreciate the presentation of food.  I cook myself (from time to time) and I take pride in a good plating appearance.

Carl's?  Welcome to Idaho Falls.  It's good to have you here.  Now please stop sitting on my burger before giving it to me.  I'd like it to look like a burger before I eat it, not a glob of bunnish chaos.

Maybe if they put in a fraction of the effort used to photograph this food into making and packaging it, things would be better.  See how much goes into taking a photo of food like the one above?

12/12/11

Idaho Goes Bonkers for Chick-Fil-A


If you have never been to a Chick-fil-A, here's what you are missing...

...Chicken...

Don't get me wrong, it's good chicken, but that's it.  The fast food chain specialized in Chicken only, and actually has a pair of cows as mascots trying to convince you to "Eat Mor Chikn" and not, well, them.

The first Chick-fil-A in Idaho recently opened up in my home town.  And people went crazy for the stuff.

People lined up, days in advance, to be one of the first in line for this new Restaurant.  If you were one of the first 100 served, you would get free chicken for a year.

So what did people do?  They camped out.

Let's go back to a post I did a few days ago.  It's COLD in Idaho right now.  VERY COLD.  Why people would do this, free food or not, I can't fathom.

Chick-fil-A has fun themes from time to time.  For example, if you dress up like a cow, your meal is free.  I can't wait to see how many Idahoans actually do it...

In truth, I may be doing something similar to this in a few months.

You see... Chick-fil-A was only phase one in the "New Fast Food Chains" expansion into East Idaho.  What's next?

Mmmmm.... Western Bacon Cheeseburger....